This all-new Email Marketing training course is designed to help you stand out from the pack with your email marketing. Whether you’re starting from scratch and want to follow a best-practice approach or you’re a seasoned email marketer looking to make subtle or substantial improvements to your email campaigns, this course has something for you. You will learn all the crucial aspects of email marketing, from creating an effective email marketing strategy, formulating integrated campaigns, setting targets and objectives to creating well designed emails with engaging content and ensuring deliverability.

What Will You Learn?

1.  BEFORE THE INBOX

     a. The Permission Marketing concept
     b. The power of email marketing
     c. Setting internal goals for email
     d. Metrics & ROI expectations for email marketing
     e. Email marketing myths & truths
     f. Growing Your Email List + List Management
     g. Email acquisition tactics
     h. Renting/purchasing list – pros/cons and how-to
     i. Segmentation of lists
     j. Email Campaign Planning & Execution
     k. How to plan email campaigns
     l.Determining contact frequency

2.  BEYOND THE INBOX

     a. Drip email + Lead nurturing
     b. Auto responder email marketing
     c. Landing pages + email integration
     d. Email Marketing Tools, Technology, Vendors and Resources
     e. How to evaluate and choose and email sending provider
     f. Email Self Analysis 

How will I benefit?

Email Marketing is one of the most cost effective and incredibly powerful forms of digital marketing yet is often misunderstood by marketers and even dismissed in favor of experimentation with social media. A solid email marketing program forms the basis of a comprehensive Internet marketing plan with a high return on investment.

Attend this two-hour email marketing intensive and walk away with an intimate knowledge of the top 12 things that email marketers need to know to be successful.

1. The current state and future growth of email marketing
2. How to grow a responsive house email list
3. How to develop effective email strategies and campaigns
4. How to create subject lines and copy to maximize response
5. How to stay in compliance and avoid SPAM filters
6. How to increase email conversion rates through testing
7. When to use triggered, drop and auto responder email campaigns
8. How to design emails that are compatible with today’s email reader clients
9. How to measure and report on email effectiveness to improve results
10. How to segment email lists and grow your understanding of subscribers
11. The criteria to use when selecting and email sending solution
12. Case studies of successful email campaigns and tactics to improve your email

Who Should Attend?

• Marketing coordinators, managers and directors
• Service marketing professionals
• Small business owners 

Course Pre-requisites:
Prior to attending this course attendees should have:

• Good general knowledge of using Mac or PC
• Have a good understanding of the web as a whole
• Have a basic to good understanding of their marketing goals

What to bring
Laptop suggested, although not mandatory